For this project, we were required to design a pop-up exhibition booth for an interior design/architecture company called Luxury Code. This exhibition took place in Doha, Qatar. The poster below is a representation of the design approach and concept I developed. The main benefit I gained as a designer from this project is that it segwayed learning what a “brand” is defined as and how to design for companies who already have their own branding tactic, while adding my own twist to it as an educated designer.